Right there, underneath ‘Ingredients’, was it’s first secret: one long, very unpronounceable word, “Kshudhavardhak churna”. At first I was confused, but then I remembered: when we were kids, Hajmola was one of the very few ‘good for you’ treats that were out there. Its benefits were very real, a hard-to-find balance of healthy and tasty. In this environment, Ayurveda practices, which had earlier varied by region, with doses specific to both the person in need, and the doctor creating them was suddenly forced to regimantalize. From Ayurvedas, for the first time, you had the creation of a new, post colonial, singular entity: Ayurveda.

Along with the traditional digestive property, the company claimed that it wanted Hajmola to enhance the value of every meal. Amidst the makeover, Hajmola launched a slew of initiatives. It tied up with Dabbawallas in Mumbai who provided Hajmola sachets for free with every tiffin they delivered. ET quoted a company spokesperson saying, “This was also a great way to sample new variants, like pudina (mint) and kaccha aam (raw mango). Other points of sale activation during sampling included dhabas (highway eateries) and swanky QSRs, like Nirula's as part of the activation campaign titled ‘Hajmola Ka Chatkara Kare Khana Complete’, where one sachet of Hajmola was given with every bill cut for two years in a row. In the same vein, collaboration with Indian Railways and FM radio stations countrywide to rope in prospects wove in the ‘fun’ element.” Living the Moment- The Digital WayIt’s like a Xerox machine” said my 60-year-old father, peering down his bespectacled nose, pausing his morning newspaper routine to look at me – “You know it’s there, it’s dusty and old, but no one’s using it.” Ingredients: Sugar, liquid glucose, condensed milk, milk fat, malt extract, salt, emulsifier, artificial milk flavour, antioxidant It’s Calcutta, 1884. One physician- entrepreneur named Dr Burman is trying to market allopathic formulations to cure plague, malaria and cholera. Pronounced in Bengali, his name would have been Da (Daktar) and Bur (Burman) – put those together and you get… Dabur. What's one thing you can eat that instantly makes you feel happy, safe, and comfortable? Pfft, it's not what you're thinking - it's candy! Manufactured by Pass Pass, Pulse is one of the most unique toffee brands in India. Its noteworthy tangy flavour has made it a leading toffee brand. It has a hard coating with a surprise of tangy salt and amchoor on its inside. This hard-boiled toffee is of very good quality. The toffee was initially launched with the Kachcha Aam flavour and is now available in other delicious flavours like Orange, Guava, Pineapple, and Litchi.

Summer or not, Mango Bite could always satisfy our golden mangoey cravings. This candy is a true child of the 90s, and it showed up on all our birthdays. While we loved the sweet ripe mango version, the zesty kaccha aam variant brought out the mischief in us. The flavorful tablets are delightful to the tastebuds. The Hajmola tablets are formulated in a unique tangy, salty and spicy regular flavour. The chatpata taste of the Hajmola tablets is good for a change of taste in the mouth. These chatpata tablets can be fun to have at any time of the day.My morning starts with Ginger Tea followed by Filter Coffee, Masala Chaas, and finally, at night I indulge in this Digestive Hajmola Chai. Ingredients: Sugar, liquid glucose, hydrogenated vegetable fat, butter, coffee extract, emulsifiers, milk solid, iodised salt, added flavours Ingredients: Sugar, liquid glucose, iodised salt, strawberry powder, emulsifiers, interesterified vegetable fat, milk solids, stabiliser and antioxidant, synthetic food colours, and added flavours Candyman Toffichoo is another exclusive toffee brand in India manufactured by ITC. They offer their customers the flavours that a person from every age group can enjoy. All these flavours have a mouthwatering taste, including Orange Josh, Pineapple Punch, Cereme Lacto, Mango Delite, etc. Moreover, the sweet flavour delights your taste buds.

Mango Bite is another tasty treat from Parle and is one of India’s oldest, modest, and most popular toffee. This toffee gives you a sweet and juicy mango taste in just one piece. Moreover, it let you experience the goodness mango brings with itself. Manoj Singh the 3rd generation owner of the 80-year-old Pappu Ki Chat at Assi ghat in Banaras uses mint and ginger with the candy to give this chai an interesting twist and flavor. Creamfills is another name in the list of the best toffee brands in India, which provides you with a rich experience of caramel and butter. It is a fun-filled candy that is suitable for anyone and everywhere and offers a taste that will keep you lingering for more.The ‘Chatpata swad’ has been satiating our taste buds for almost four decades now with the brand launching more flavours that of anardana, amrud and the most recent one Chatcola whose ads feature the angry man Ajay Devgn in a light mood for a change. Of late the brand has shifted its focus towards the millions of Indian youth and is also building its social foundation slowly and steadily. The Humble This is one of the best toffee brands in India if you wish to experience an exclusive taste of coffee. Lottie India Corporation Ltd. produces this toffee with high-quality chocolate and coffee with a mouthwatering taste. Moreover, it boasts irresistible texture, authentic taste, and good ingredients. Ingredients: Sugar, liquid glucose, sweetened condensed milk, hydrogenated vegetable oil, common edible salt, milk fat, dextrose cream, emulsifier, stabiliser, acidity regulators, added flavours Over the last decade, the brand has taken this aggressive expansion a step further. Today theres a whole retinue of Hajmola products: you get Hajmola golis in six flavours – regular, imli, chatcola, chatpati hing, pudina and anardana. Then theres also Hajmola candy, and, as of a few years ago, six flavours of a new digestive drink, called Hajmola Yoodley.