Hey, Whipple, Squeeze This: The Classic Guide to Creating Great Ads, 5th Edition

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I can't tell you how many times I've told potential students to my Advertising course at Edinburgh Napier to get this book. Ofioliti The Metabasites from the Kopaonik Metamorphic Complex, Vardar Zone, Southern Serbia: Remnants of the Rifting-Related Magmatism of the Mesotethyan Domain or Evidence for Paleotethys Closure in the Dinaric-Hellenic Belt? With winters raging outside and the father raging within, it is their mother’s protection that allows the boys to have a wildly fun, thoroughly dysfunctional time growing up.

Author, speaker, and ad veteran available to recharge, reinvigorate, and refocus marketing, advertising, and branding firms. Their reasoning is that although the Whipple/Charmin commercials were irritating, The ad sold lots of toilet paper for Procter and Gamble. will help sharpen your writing chops, unleash your creativity, and help raise the level of your work from hack to master craftsman.Part how-to and part exposé, Hey Whipple, Squeeze This is the insider's guide to coming up with great ideas as well as an unapologetic send-up of all that's heavy-handed, dim-witted, and ineffectual in the industry. For example an ad that I found outrageous and funny that my husband found offensive was the “Jingle Bells” commercial for Joe Boxer and K-Mart that was aired a few years ago.

I give a hugely energetic series of presentations on innovation, creativity, branding, and marketing. Hey Whipple" is a brilliant resource for anyone with an interest in breaking into the advertising industry. This new fourth edition explains how to bring brand stories into interactive, dynamic places online, in addition to traditional television, radio, print, and outdoor ads. However, on the first pages of the book he gives an example of advertising, which everyone hated, but whose product, at the same time, everyone bought.I think that nearly anyone can find value in the enthusiasm and - especially - humor to be found in Sullivan's writing. They show pictures of some of the ads that they found most effective so there is visual representation of what they are talking about; giving even more support to show that the ads actually exist and are memorable and effective. However, on the other hand, the author refers to social media, from my point of view, not exactly advertising. At the end, advertising is art in service of business, and a lot of other advertising books tend to forget the work only exists to help someone solve a business issue. I am older, probably close to the age of both authors, and I could relate to all the historical ads they discussed.

Updated to cover the digital revolution in advertising, this Fourth Edition now includes good examples and best practices in all the new and emerging media: from social media to traditional, direct marketing to experiential, outdoor advertising to mobile. I would have enjoyed more if Luke could have also explored the advertising from the consumer perspective, (Like how 2 different ads can influence up the perception of the product in the consumers mind). With that in mind, I would say that this text is a vital resource for anyone in the advertising business, anyone interested in the possibility of working in this field one day, or anyone - such as myself - who just plain admires a creative ad campaign.

This book is an essential resource for advertising professionals who need up-to-date digital skills to reach the modern consumer. Nonetheless, with all of his experience in the advertising industry, Sullivan has plenty of ideas on what makes a good ad - which he highlights with plenty of examples taken from companies like Volkswagen and the Economist - as well as those on some of his most-despised ads, exemplified primarily by the series of Charmin spots featuring their notorious spokesman, Mr. I loved the added layers of depth this provided and I look forward to using it as a creative tool in the future.

To calculate the overall star rating and percentage breakdown by star, we don’t use a simple average. I've worked in Creative departments such as Lowe, Grey, and I set up the Leith Agency in Scotland so I kind of know what it takes to work in this sector.Today's consumer has seen it all, and they're less likely than ever to even notice your masterpiece of art and copy, let alone internalize it. No wonder it's assigned to college students; it's instructive and entertaining, just the way a good ad should be. He has more than twenty medals to his credit in the prestigious One Show, the Oscars of the ad business, and now chairs the advertising department at the Savannah College of Art and Design.